Project Description

Create a logo and visual vocabulary that embody the structure I strive in design, my approach to design as art, crafting atmosphere in a page through negative space, fascination with vibrant color, and complete adaptability to any situation.

My personal branding strived to create a mark that was perceived in completely unique and new ways by each user due to pareidolia (the tendency to interpret a vague stimulus as something known to the observer).

The structure of the logo was crafted using the fibonacci sequence in order to maintain attention to the visual structure and the balance between form and negative space. A vivid straight magenta was utilized to accentuate my love for color and nothing is more pure of a vivid color than straight CMYK magenta.

The visual vocabulary of rectangles, arches, and dots is the logo completely deconstructed down to its base shapes in order to create a new artistic pattern to fit cohesively with the logo. The pattern can be modified and changed around in any order. It also allows for abstracted views to be utilized by increasing and decreasing the size of the endless pattern.